Nursery Industry Consultancy
From First Concept to Sales Worldwide
30+ years of global nursery industry experience, helping create, develop and bring internationally successful products and brands to market.
Baby Way provides independent consultancy, strategic advice and practical commercial support to businesses across the global nursery and baby products industry. Drawing on extensive international experience, industry knowledge and established relationships, we help businesses identify opportunities, overcome challenges, develop products, build brands and achieve commercial growth.
What we can help with
Business Strategy & Commercial Consultancy
Independent advice on strategy, new revenue streams, expansion and repositioning.
Brand Creation, Development & Repositioning
New brands created, and existing brands developed, positioned and revitalised.
White Label, Private Label & Own-Brand Supply
Retailer own-brand ranges and exclusive products, with suitable manufacturers.
Product Concept, Development & Manufacturing
From initial concept and specification to factory selection, costing and production.
International Market Entry & Distribution
Market research, entry strategies, routes to market and distribution networks.
Sales Development & Retail Partnerships
Distributors, agents and retail partners, in the UK and overseas.
Product Safety, Compliance & IP Protection
Safety standards, testing requirements and protecting original designs.
UK Representation & Global Business Development
UK representation for international brands, and introductions worldwide.
Experience, market intelligence, industry relationships and commercial judgement
Baby Way provides independent strategic, commercial and practical consultancy to companies operating in the global nursery and baby products industry. We help businesses at virtually every stage: developing an idea, creating a brand, finding the right manufacturing partners, entering new markets, building distribution, protecting intellectual property and growing an existing business.
Before anything is made, we advise whether the product, brand, price, market and distribution strategy make commercial sense in the first place.
Brands and retail
Brand strategy, own-brand ranges and retail partnerships.
Product and manufacturing
Concepts, development, manufacturing partners and costing.
International markets
Market entry, distribution and introductions worldwide.
Case studies
Recovery plan in Japan for a UK children's brand
A costed route to rebuilding the brand's position in Japan.
Read more Market entryA British bathing brand into the United States
More than £1 million in US profit reported by the client.
Read more IP protectionAn intellectual property claim answered
Claim withdrawn, no restriction on trading, costs recovered.
Read more
International experience across the whole industry
Our experience spans manufacturers, retailers, distributors, brand owners and product developers across multiple markets. Alongside it sits a team of safety and compliance, design, sourcing, testing, UK sales, legal and logistics specialists, led by a former chair of the Baby Products Association.
Published in Nursery Today Speakers at the HKTDC Hong Kong Toys & Games Fair Former chair of the Baby Products Association